13 January 2016
Principality Building Society has started 2016 with a makeover
The refreshed brand, which features a new logo design, gives Wales’ largest building society a more modern and vibrant look to make us more recognisable and signal our commitment to the future success of the member-owned Society.
To reflect who we are and what we stand for the new logo incorporates the letter ‘P’ and draws from the traditional Celtic knot design –perhaps the most recognisable artwork in Celtic history. The traditional design reflects Principality’s roots as an organisation but it has a more modern and dynamic representation, introducing further colours associated with Wales.
It’s been over 10 years since the Society last made any changes to its mark and this contemporary version signals the strength of its commitment to the future success of the business.
You may have already seen the new brand on letters and in our branches, if not, you will start to see it introduced across the Society’s letters, website and branches throughout 2016.