Sponsorships & Partnerships

Principality plays a vital role in supporting the communities where we and our members live and work across Wales and the Borders. From sport to culture, our sponsorship portfolio, presence at major events, community initiatives and charity projects are central to our mutual ethos and culture.

Principality Stadium

From January 2016, as part of our ongoing support and commitment to Welsh rugby, we have entered a new landmark partnership with the Welsh Rugby Union.

This partnership will support the national game of rugby at all levels in communities across Wales and will also result in renaming the home of Welsh rugby as the Principality Stadium.

As part of this, our Members will receive exclusive access to tickets and more. Further information will be announced nearer the time however please see our Principality Stadium webpage for more information on our partnership.

National Eisteddfod

The National Eisteddfod of Wales is one of the world’s greatest cultural festivals, and brings together people from all ages and backgrounds to enjoy a varied mix of music, literature, dance, theatre, visual arts and much more. The festival travels from place to place, alternating between North and South Wales, attracting around 150,000 visitors and over 250 tradestands and stalls.

Traditionally a competition-based festival with over 6,000 competitors every year, the festival has developed and evolved over recent years, and whilst the competitions form the central focus for the week, the Maes (field) itself has grown and developed into a vibrant festival with hundreds of events and activities for the whole family.

Described as Wales’ leading mobile regeneration project, Eisteddfod week is the highlight of a two year community project, bringing together people of all ages and providing opportunities to learn new skills. With a mix of outreach work, lifelong learning and volunteering opportunities, the community project steers the preparations for the festival, giving local people a chance to make it their own.

In 2017 Principality will celebrate 38 consecutive years of sponsorship of this event, a record of which we are very proud. As main sponsor of all the National Eisteddfod choral competitions our objective is to help to maintain the tradition and to raise the profile of choral singing in Wales.

As the only financial services business at the Eisteddfod each year, we enjoy welcoming our members and customers to our stand where they can enjoy a warm welcome and often get the opportunity to listen to some of the choirs rehearsing before competing. There are also activities for children and competitions so please come and say hello!

Only Boys Aloud

Principality is committed to sponsorships that support social and community life, enable young people to develop life skills and support their creativity. Only Boys Aloud has delivered all of this and so much more.

Supported from the start by Principality, Only Boys Aloud made their first appearance at the opening of the National Eisteddfod in Ebbw Vale in 2010. This multi award winning partnership has gone from from strength to strength with new choirs based in North Wales plus the original 9 in South and West Wales. OBA now operates in 9 out of the 10 most socially deprived areas in Wales.

Recently, the boys have launched a cruise ship, sung at Downing Street, performed the opening song for Sport Relief on BBC1 and headlined their own 5th Birthday Concert at the Wales Millennium Centre, Cardiff. Equally importantly they have performed in their own communities, offering support to local fundraising initiatives and causes which resonate with them.

Only Boys Aloud mission is to engage each new generation of young people across Wales with the power of choral singing and through this activity to promote self-belief and self-confidence, encourage aspiration, build skills and to develop a sense of community. Founded by Artistic Director Tim Rhys-Evans MBE, OBA believes in encouraging young people to find their own way and to make their own mark, using choral singing as a catalyst to effect positive change in their lives

Principality Rugby Premiership

Principality has a long association with rugby in Wales having been sponsors of the WRU’s premier cup competition for many years before becoming title sponsors of the Principality Premiership league in 2005.

Our shared aim with the Welsh Rugby Union is to increase the profile of the grass roots game in Wales creating a more competitive environment to support and nurture young talent. The majority of the current Wales squad all played in the Premiership before progressing to the regions and the national stage.

This season the league grew from 12 to 16 clubs, welcoming RGC, the first North Wales club to make it into the Premiership. We know a huge number of our members support the Principality Premiership so look out for the opportunity to win season tickets to support your favourite club on our Member Rewards page before the season starts.

Royal Welsh Show

We have had a long association with this event having had a presence at the Royal Welsh Show for over 25 years. We are also sponsors of the very popular bandstand in the picnic area which is the scene of live performances throughout the event and where Dylan the Principality Dragon can regularly be seen joining in the fun!

Our partnership with the Royal Welsh Show helps us to foster relationships with rural communities and successfully bridge the gap between Welsh towns and cities with farming and rural life. To strengthen this relationship further, we are proud to support the NFU and sponsor the Welsh Woman Farmer Award and Community Champion Farmer Award. Both these categories are highly contested each year.

Members are welcome to join us on our stand for a chat and a cup of tea, so please pop in when you are passing.

Sponsorship Opportunities

We receive many requests for sponsorship so we need to have strict policies and guidelines in place to ensure that we lend our support to initiatives that reflect our brand values. Sponsorship requests are looked at on an individual basis but please note that we cannot commit our support to:

  • Political causes
  • Projects promoting or supporting specific religions
  • Projects run by companies for profit on behalf of charities
  • Causes outside of the regions where we have branches
  • Development or running costs for projects
  • Individual fundraising

For more information about sponsorship, please contact Pat Ashman, Sponsorship and Events Manager, on 029 20 77 3318, or email pat.ashman@principality.co.uk.