Sponsorships & Partnerships

We are proud of our wide-reaching sponsorship programme that impacts on our communities across the Principality. It’s a celebration of everything that is great about Wales – our sport, arts and culture:

Principality Stadium

From January 2016, as part of our ongoing support and commitment to Welsh rugby, we have entered a new landmark partnership with the Welsh Rugby Union.

This partnership will support the national game of rugby at all levels in communities across Wales and will also result in renaming the home of Welsh rugby as the Principality Stadium.

As part of this, our Members will receive exclusive access to tickets and more. Further information will be announced nearer the time however please see our Principality Stadium webpage for more information on our partnership.

National Eisteddfod

In supporting the National Eisteddfod we realise our promise to you, to support and celebrate the cultural traditions, language and heritage of Wales.

The National Eisteddfod is the largest festival of its kind in Europe, and is Wales’ premier Welsh language festival. It is staged in early August, in a different Welsh county every year, and we are pleased to be the only financial services provider on the festival field.

Our objective in being the main sponsor of the National Eisteddfod choral competitions is to help to maintain the tradition and to raise the profile of choral singing in Wales.

With our support, every year, over 50 choirs compete for the coveted Choir of the Festival Award and the opportunity of a master class with any renowned international choral singing expert of their choice.

We are extremely proud to have sponsored the Children’s Pageant for 31 consecutive years, winning an Arts & Business Cymru award in 2010 for long term sponsorship in recognition of this unequalled achievement.

We recognise the importance of nurturing creative development in the young. Around 200 primary school children take part every year, in what for many, is their first experience of performing on a national stage, and in the Welsh language.

We are delighted that our support has also enabled the Eisteddfod to create educational workshops to develop the children’s talent in stage production.

Please come and visit us on our stand. You are assured of a warm Welsh welcome!

“Principality’s support has enabled the National Eisteddfod to develop and grow in a way only possible with the backing of such a successful business. The Society understands the hopes, aspirations and long term aims of the festival, as they are so closely aligned to what the Society itself stands for.”,/p>

Elfed Roberts
Chief Executive, The National Eisteddfod of Wales

Visit the National Eisteddfod site*

*By clicking on the links you will leave the Principality website - Principality is not responsible for the content of external websites.

Only Boys Aloud

We support the Valleys’ singing sensation ‘Only Boys Aloud’ – a 200 strong choir of boys, aged 14 -19 years. We have also established the Principality Only Boys Aloud Academy, to intensively train and develop young and outstanding Welsh musical talent.#

We joined the search to find the next generation of male choral singers from the Welsh valleys in 2010. Our funding helped to encourage and inspire boys between the ages of 14 and 19 who wouldn’t normally consider singing to sign up and join Only Boys Aloud, a group of 10 local choirs from across the Valleys region. 

Since then, Only Boys Aloud have become a singing sensation, performing alongside Only Men Aloud at the televised opening of the National Eisteddfod concert in 2012 and brushing shoulders with some of Wales’ greats, including Shirley Bassey and Katherine Jenkins at the ‘Welcome to Wales’ Ryder Cup concert in the Millennium Centre. 

Their success has even led them to become a TV triumph on Britain’s Got Talent, where judges Simon Cowell, Amanda Holden, Alesha Dixon and David Walliams propelled them through the rounds to the inaugural 2012 final. OBA finished in a remarkable third place with Amanda Holden calling on the London 2012 organisers to include them in the opening ceremony line up, saying she would be proud to see them representing the UK on a global stage. Recognising the strength of the project, Principality has also lent its support to the Only Boys Aloud Academy, to intensively train and develop young and outstanding Welsh musical talent. In October 2011, 32 young singers from the 200 strong choir were selected to attend the special singing academy, which included masterclasses with stars such as Wynne Evans (Gio Compario) and Connie Fisher. 

The partnership is an investment that has not only ensured that the cultures and traditions of Wales are continued but also provided once in a lifetime opportunities for young men in Wales, breaking down social barriers and increasing access to the arts. 

Only Boys Aloud is the brainchild of OMA Music Director, Tim Rhys-Evans.

"Everyone of the boys are grateful to Principality for the opportunity this support will give them over the next three years, particularly at a time when cuts in public funding make it difficult to get this chance elsewhere. Only Boys Aloud has inspired a whole new generation of singers in the Valleys, putting a contemporary face on a great Welsh tradition. They are instilling a real confidence and sense of purpose in the young men of Wales"
Tim Rhys-Evans
OMA Music Director

Visit the Only Boys Aloud website*.

*By clicking on the links you will leave the Principality website - Principality is not responsible for the content of external websites.

Principality Junior Wales Open

We are proud to support grass roots sport and through the Principality Junior Wales Open we have helped to support the next generation of Welsh golfing talent for the last four years.

In 2014, the nation’s premier junior golf competition, tees off with five regional qualifying events at renowned clubs across Wales during the Easter holidays.

They start at a new North Wales venue, the Vale of Llangollen, before further preliminary events at Builth Wells, Langland Bay, Celtic Manor Roman Road and Radyr.

Successful junior qualifiers in Under-13, Under-15 and Under-18 age groups will then contest a grand final over the Celtic Manor Twenty Ten Course on August 13th, the stage for Wales’ first Ryder Cup in 2010.

As title sponsors we are proud to be building on the legacy of Wales’ first Ryder Cup with the Celtic Manor Resort by holding this competition which hopes to foster future champions to follow in the footsteps of Welsh Ryder Cup heroes like Ian Woosnam and Phillip Price, and Solheim Cup star Becky Brewerton.

The potential of youth was underlined in last year’s Principality Junior Wales Open when the overall title was won by Arrun Singh-Brar who, at the age of 14, beat boys four years his senior to claim the trophy with a superb round of 74.

While, Ashburnham’s Nia Greville followed up her success in winning the Welsh Girls’ Championship just three days before by claiming the girls’ title with a round of 77.

Graeme Yorston Group Chief Executive at Principality Building Society, said: “We’re delighted to continue sponsoring this competition and support the Celtic Manor Resort in developing the next generation of Welsh golfing talent.

“In 2011, our first year of sponsorship, we had Amy Boulden as the Principality Junior Wales Open girls’ champion and she has just turned professional after a stellar amateur career which included winning the Curtis Cup for Great Britain and Ireland.

“A former boys’ winner, Rhys Pugh, has gone on to be crowned the European Amateur Champion and play in the last two Walker Cups. So the examples are there for this year’s players to aspire to and we are proud to enable and open up these opportunities for young people.

“We look forward to another exciting year of competition, starting during the Easter holidays on some of the finest courses in Wales.”

Principality Rugby Premiership

We have a long association with rugby in Wales and are passionate about developing young talent.

As title sponsors of the Principality Rugby Premiership since 2005, our shared aim with the Welsh Rugby Union is to increase the profile of grass roots rugby in Wales. We support this sponsorship by also being the broadcast sponsor of ‘Clwb Rygbi’ on S4C.

Changes to the Premiership structure have raised the standard of rugby and created a more competitive environment for the regions and their feeder Premiership clubs. Welsh rugby has never been more exciting!

We want you to share in the excitement of our national game and the Principality Premiership. That’s why, at the start of every season, we run competitions offering the winners season tickets to watch their favourite team in action. Look out for details.

“Principality’s sponsorship of the Premiership has helped develop the competitiveness of the game in Wales and has created a stable and progressive environment for the players of the future. From the Principality Premiership League, we have seen numerous players develop to regional and national level. Players such as Jamie Roberts and Leigh Halfpenny have even toured with the British and Irish Lions in South Africa. We are grateful for Principality’s support of not only the WRU but also the future of Welsh rugby.”
Joe Lydon
ead of Rugby Performance and Development, Principality Rugby Premiership

Visit the WRU site*

*By clicking on the links you will leave the Principality website - Principality is not responsible for the content of external websites.

Royal Welsh Show

We embrace Welsh life through our participation every year in the Royal Welsh Show. And in 2008 we demonstrated our long-term commitment to the Show by establishing a permanent building on the showground at Llanelwedd, Builth Wells.

The Royal Welsh Show successfully bridges the gap between Welsh towns and farming and rural life. It showcases the very best in Welsh livestock, and home produced quality food and drink.

There is something for everyone at the Royal Welsh, with crafts, horticulture, countryside sports, livestock and hours and hours of programmed entertainment!

Come and visit us on our stand - you are assured of a warm Welsh welcome!

Visit the Royal Welsh show website*.

*By clicking on the links you will leave the Principality website - Principality is not responsible for the content of external websites.

Wales Millennium Centre

Our relationship with the Wales Millennium Centre sees the coming together of two iconic Welsh brands, and demonstrates our mutual support for the future of the arts in Wales.

Wales Millennium Centre is a unique international performing and visual arts centre offering a diverse programme of musicals, opera, ballet, dance and much more. It’s Wales’ most visited attraction with 1.5 million visitors every year. 

“Since opening in 2004, Principality’s ongoing support has helped establish the Centre as one of the world’s leading performance venues, bringing the best of the world to Wales and showcasing the best of Wales to the world. Principality’s sponsorship has ensured that the Centre is accessible for all, and has opened up the arts for learning and participation of as many people as possible – from all backgrounds and of all ages.”
Carwyn Williams Development Manager, Wales Millennium Centre 

Visit the Wales Millennium Centre site*

*By clicking on the links you will leave the Principality website - Principality is not responsible for the content of external websites.

Sponsorship Opportunities

We receive many requests for sponsorship so we need to have strict policies and guidelines in place to ensure that we lend our support to initiatives that reflect our brand values. Sponsorship requests are looked at on an individual basis but please note that we cannot commit our support to:

  • Political causes
  • Projects promoting or supporting specific religions
  • Projects run by companies for profit on behalf of charities
  • Causes outside of the regions where we have branches
  • Development or running costs for projects
  • Individual fundraising

For more information about sponsorship, please contact Pat Ashman, Sponsorship and Events Manager, on 029 20 77 3318, or email pat.ashman@principality.co.uk.