Aberavon Clean up

31 October 2014

Our community presence reaches an all time high

This week is Wales Action Week, run by Business in the Community (BITC). To support the initiative, our staff members are volunteering for eight different community projects throughout the week.

Principality’s strong reputation for helping local communities was given an added boost back in January with the introduction of a new Local Marketing Support Manager role and the appointment of James Harper.

James officially sits within Marketing’s Multi-Channel Communications team but he spends a great deal of time on the road to support our colleagues in all regions. You might recognise him from the photos of our various community projects on our social media pages! Here, James tells us all about his role.

What is Local Marketing Support?

Local marketing is all about helping our branches with their community engagement – ranging from local sponsorship activity, volunteering, charitable activities and any initiative which can help us to build and maintain a helpful presence within our communities.

Local marketing support has been introduced to build on our already strong community ethos and deliver on our value of being proud to be at the heart of our communities. My role was introduced to help colleagues initiate and play out local marketing activity within their communities to improve awareness of the Principality brand, and ultimately increase footfall into branches and business elsewhere.

What sort of Local Marketing has been going on?

In the first half of the year, Principality has invested over £15,000 into communities through the local branch sponsorship programme along with over 1000 staff volunteer hours. We have helped various community groups including a number of sports teams, choirs and schools, a lot of which you will have seen and read about on our website and on our social media pages.

There have been many highlights, ranging from support to the Gower Musical Festival, helping a Llanelli primary school choir record a CD, an enterprise day in Llantwit Comprehensive, and lots of sport from football, to cricket and tennis. We have also hosted a variety of branch based events, ranging from musical performances to branch anniversaries – with both Shrewsbury and Hereford branches celebrating the big 50.

Volunteering – Getting Involved!

Volunteering by our staff is a great way to get involved with local communities. We recently broke through the 1000th hour of staff volunteering – which has seen staff create a giant school yard mural, help out at careers events, decorate offices, help out at food banks and even venture across to Flat Holm Island in Cardiff for conservation work.

Looking Ahead

We’ve achieved some really nice things with our community work – but I really feel there’s so much more to be done. Each month our community activity and the positive impact it can make is growing. I want this to continue and will be looking to upscale a number of community initiatives to take them from a branch level to that of regional and all-Wales focus.

This year we supported the Abergavenny Food Festival for example – an activity embracing a number of branches and importantly our Members. I’ll be putting a lot of pressure on myself to continuously improve the service I provide to my colleagues and how as a team we can do as much as possible to support our communities.

Follow our social media pages for updates on future community projects - links are at the bottom of the page.

Published: 31/10/2014