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26 March 2018

Principality’s Intermediaries make key appointment in the East Midlands

Principality Building Society’s intermediaries division has made another key appointment to its Business Development team as part of its ambitious growth plans.

Peter Caldicott has joined Principality as a field based Business Development Manager for the East Midlands, bringing with him 25 years’ experience in financial services.

Peter’s role will be fundamental in building Principality’s brand and supporting brokers in the East Midland. Assisting with individual applications and ensuring that brokers receive outstanding service when dealing with the Principality.

Speaking of his appointment, Peter said: “Principality really values the contribution that brokers make to our business and are investing heavily in growing our BDM team. As the first dedicated BDM for the East Midlands, I am looking forward to getting out and about and building trusted long-term relationships with our broker partners. Principality already has an excellent reputation amongst the broker community and I’m excited to join the team as we grow our intermediary proposition to be best in class across England.”

Principality Building Society’s National Account Manager, Frances Hayter, said: “Thanks to a focused growth strategy, our Intermediaries arm is expanding, allowing us to target key markets across the UK and deliver quality service to our brokers. Peter’s wealth of experience means that he understands what is important to intermediaries and I am confident that he will provide our brokers with the service they have come to expect from the Principality”

Published: 26/03/2018