Legitimate Interests

Under the new data protection law starting in May 2018 we have a number of lawful reasons to use your personal information. One of these reasons is called “legitimate interest.” This means we have a genuine and legitimate reason to use your information and it is necessary for our business, provided we are not unjustifiably harming your rights nor interests. For example, we have a legitimate interest to retain images gathered by CCTV when you visit one of our branches or when you’ve attended a Principality event, like the Annual General Meeting.

Rest assured, all your personal information is kept safe, secure and won’t be shared with anyone it shouldn’t be.

Our legitimate interests

To provide a stand out service, that treats our customers fairly and meets all of our regulators’ standards

Our customers are at the heart of everything we do, so we take measures to provide a first class, service. These measures include performing quality assurance and audits using our customers’ information. This helps us identify training needs, risks or enhancements to our processes, procedures and website. Our regulators might ask us to demonstrate how we meet their rules and this sometimes means sharing customer information.

We may contact customers when a special deal period is coming to an end to let them know about other products available even if they‘ve chosen not to receive direct marketing. We do this because we believe it’s a service expected from us.

Where our customers can no longer deal with us through no fault of their own, or wish to set up arrangements for us to deal with representatives for them, we may collect the personal data of someone else who is authorised to deal with the accounts.

More information can be found in the How we use your information section of our Privacy Policy.

To remain a competitive building society that’s run for the benefit of our 500,000 Members

Remaining competitive means we’re continually developing products and services that will interest customers, both current and new. To do this we need to understand our customers and the market. One of the ways we do this is by analysing customers’ information, behaviour and feedback. Because we’re continually evolving, changes we make are recorded and this can sometimes include retaining customer information for this purpose.

You can choose to opt out of research communications at any time by contacting us or by emailing research@principality.co.uk.

More information can be found in our Privacy Policy, especially in the How we use your information section.

To support our charity partners

We love opening up possibilities to everybody in our community and are proud to support our three charity partners. More information can be found on our Charity page. One of the ways we help is by arranging volunteers and events to raise awareness for these important causes. Those choosing to get involved might provide personal information to help organise or run the event, or be involved in promotional images to support our charity partners.

To prevent financial crime including money laundering, and to protect our business

We know that protecting our Members and business from the impact of financial crime is vital. Amongst other means, we achieve this by prudently identifying risks and monitoring threats within legal and regulatory expectations.

More information can be found in our Privacy Policy, especially in the How we use your information and the Who we share your information with sections.

To investigate complaints, to defend or issue legal claims and to manage accounts with special circumstances

We always aim to do the right thing for our customers, including those who have left the Principality. Part of this involves being fully informed by way of record keeping and by taking legal advice. Sometimes this means keeping hold of information for longer periods than usual.

More information can be found in our Privacy Policy, especially in the How we use your information and the Who we share your information with sections.

Keeping our systems and our premises safe and secure

In a world of advancing technology we actively examine the systems we use to store customer information so we can identify threats and emerging problems. We must also actively monitor our premises to keep our data, our premises and most importantly our customers and colleagues safe.

More information can be found in the How we use your information section of our Privacy Policy.

Keeping you up to date about products and services offered by us, our associated companies or our insurance and financial services partners

If you opened a savings account with us before 16 April 2018 we will send you information about products and services unless you have advised us that you do not want to receive this. We do this because we and our associated companies have a legitimate interest in promoting the products and services to remain competitive as a business.

From 16 April 2018 all of our new customers, and existing customers who update their marketing preferences will only receive these updates if they provide us permission.

More information can be found in our Privacy Policy.

  • If you have any questions or comments, or want more information, you can call us. See our Contact Us page for more details.

    Or you can contact our Data Protection Officer as follows.

    Email: DPO@principality.co.uk

    Post: Principality Data Protection Officer
    Principality Building Society
    PO Box 89
    Principality Buildings
    Queen Street
    Cardiff CF10 1UA

Principality. Lle mae cartref yn bwysig.