Principality. Where home matters.
12 June 2017
Principality’s intermediaries make key appointment in the North of England
Principality Building Society’s intermediaries division has made another key appointment to its business development team as part of its ambitious growth plans.
Aaron Farrell has joined Principality as a field based business development manager for the North of England, with a previous four years’ experience at Virgin Money.
Aaron’s role will be fundamental to supporting brokers in the North of England, handling individual application queries and ensuring that brokers have a successful experience working with Principality. He will also be responsible for building Principality’s brand within his region.
Speaking of his appointment, Aaron said: “Principality’s continued expansion and commitment to the intermediary mortgage market makes it an exciting time to join the team. I’m looking forward to being the first business development manager for Principality in the area. My key priority will be to engage with new brokers and build strong business relationships, sharing the Principality proposition”.
Principality Building Society’s Head of Regulatory Sales, Shaun Middleton, said: “Thanks to a focused growth strategy, our intermediaries arm is expanding, allowing us to target key markets across the UK and deliver a quality service to brokers. It’s really important to the society to have excellent people and provide that human service and personal touch. Aaron’s appointment will add experience and talent to our team to help implement this growth strategy.”