Principality Intermediaries team has appointed James Whitford to support their broker network in Yorkshire

6 August 2019

Principality Intermediaries team makes new appointment in Yorkshire

Principality Building Society has appointed a business development manager in Yorkshire to support their growing broker network in the region. James Whitford, who has a wealth of experience in intermediary sales, will be on hand to provide a range of assistance to brokers. 

James’ appointment marks the society’s growth strategy in this region. There are currently ten Business Development Managers across England, with James becoming the third appointment to support the growing broker network in England in 2019. He will play a pivotal part in developing Principality’s presence in Yorkshire, by supporting brokers in the region to ensure they have a positive experience working with Principality.

James said: “I’m excited to be joining Principality to develop the brand in Yorkshire. Being from Yorkshire myself, I am knowledgeable of the market in this region and look forward to delivering an exceptional service to brokers.”

Helen Lewis, National Account Manager, Principality Building Society:
“We are delighted to have James on board to support the Yorkshire and Humberside region. James brings with him a strong background in business development from other mutual, member owned building societies, which will enable him to give our brokers the best possible support.”

To find out more, visit


Published: 06/08/2019

  • 6th largest UK building society
  • A mutual building society, owned by and run for the benefit of our 500,000 members
  • Over 150 years' experience
  • Taking care of over £10 billion of our customers' assets
  • Members can access a Member Rewards page featuring competitions, discounts and more.

Principality. Where home matters.