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13 January 2021

Finance-savvy influencers and bloggers you should follow

From wealth advisors to accountants and jargon-littered articles, brushing up on your financial knowledge is no easy task. 

In fact, a study by the Financial Conduct Authority (FCA) in 2017 revealed a mere 16% of UK adults are ‘highly knowledgeable’ about financial matters. It’s safe to say Brits need a little help when it comes to money matters.

Thankfully, in recent years we’ve seen the emergence of money-savvy bloggers (or ‘Finfluencers’) who share financial advice and educational content in a straightforward and easy-to-understand way. Not only can you expect clear and concise explanations of complex topics, many of these bloggers are also able to offer their own real-life experience on how they’ve overcome financial problems such as debt, too. 

So, if you’re looking to get back on track with your finances, read on to find out more about some of the UK top financial influencers.

My Frugal Year

Blogger and author Clare Seal set up the My Frugal Year Instagram account to share her journey of paying of £27,000 of personal debt. 

She began her account anonymously, and Clare knows all too well how being in debt can leave you with feelings of shame and embarrassment, but uses her page to offer comfort and advice to anyone experiencing money struggles. With 68k followers under her belt, it seems to be working.  

The ‘My Frugal Year’ Instagram feed is filled with bite-sized posts sharing practical tips and advice for those facing similar money struggles. You can also find additional information on her story highlights (underneath her bio).

Clare has also written a book about her experiences called ‘Real Life Money: An Honest Guide to Taking Control of Your Finances’, which could be a helpful read if you need a bit of extra advice.

Pennies To Pounds

Founder of the financial literacy platform Pennies to Pounds, Kia Commodore, has a multitude of Twitter threads where she breaks down challenging topics and shares advice. Covering topics including Lifetime and Help to Buy ISAs, credit scores, mortgages, budgeting tips and much more, there’s something for everyone. 

If Twitter’s not your thing, Kia’s Pennies to Pounds’ Instagram also offers a whole host of practical tips including the right student bank accounts, bagging the best-value car insurance and much more. 

If you’d rather stay away from social media all together, Kia also hosts the Pennies to Pounds podcast where she helps listeners get to the bottom of their financial woes. With episodes as short as 20 minutes, it’s the perfect place to pick up some expert advice on the go. 

The Frugality

Created by Freelance Fashion Stylist Alexandra Stedman, The Frugality offers easy and actionable advice on how to make your money go further.

Alexandra also regularly shares her own experience and advice on how to spend smarter, saying “I like nice things and would save up to buy items with longevity... but I would save up for them, or do my weekly food shop in Lidl to make it happen… I wanted to take away the stigma of not having tons of money.”

With refreshing transparency across her channels on how much she earns and has earnt previously, along with insight into how she budgets, The Frugality is the perfect place to start if you want to manage your money better, without giving up the things you love. 

Lotty Earns

If you’re looking for articles about everything from ‘weird’ ways to make money and nifty hacks on how to earn cashback, Lotty Earns is one to follow. 

The personal finance journalist won’t have you scrimping or going to extremes to save cash, in fact she states simply “I just want a bargain while staying financially stable”.

Covering everything from fashion, food and freebies to the nitty gritty of stocks, shares and ISAs, you’ll likely lose yourself for hours reading Lotty Earns’ content –  and you’ll come out the other side more financially-savvy, too. 

Lotty’s website is also a goldmine for bargain-hunters and those looking to get a little more bang for their buck. If there’s a deal to be had, you can bet Lotty’s sniffed it out and shared it with her readers and over 40,000 Twitter followers. 

The Break

Founded by beauty mogul and YouTuber Patricia Bright, who invested her influencer earnings and now manages her own property portfolio, The Break is an all-encompassing financial education platform for people with all levels of knowledge.

On the blog you’ll find a whole host of smart takes on financial issues that crop up in daily life, along with information and advice on how you can use your money wisely. Expect essential educational tips such as content for first time-buyers trying to get on the property ladder, advice on how to create multiple sources of income, and how to navigate financial technology. 

The Break’s Instagram feed is also full of diverse content including average house prices across Britain, how to properly prepare for a property viewing, advice on investing for beginners and much more. 

Go Fund Yourself

Founded by Alice Tapper, Go Fund Yourself is full of content that cuts to the point and could inspire you to transform your attitude towards money.

The idea for Go Fund Yourself was borne out of Alice’s frustration at the lack of financial education in schools, so she uses her platform to share what she’s learnt with her almost 40,000 Instagram followers. One of Alice’s key focuses is altering peoples’ spending habits by encouraging them to reevaluate how they shop and why, and she regularly discusses triggers for impulse purchasing.   

Go Fund Yourself also offers plenty of other clever content including savings challenges, step plans to overhauling your financial attitude and suggestions for how to earn extra cash.

Now you know where to find these finance whizzes, there’s no excuse not to give your budget and spending habits a once-over. Try setting aside some time to delve into the content that’s most relevant to you, then have a go at creating a set of goals on what you want to achieve. 

Good luck!

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Published: 13/01/2021

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