Julie Ann Haines

7 June 2016

Principality Building Society focuses on growth strategy with new Board appointment

Wales’ largest building society has strengthened its Board with a new appointment that will bring further skills and expertise to the group.

Julie-Ann Haines, currently Customer Director at Principality Building Society will join its expanded Board of Directors with immediate effect. Joining Principality in 2007, Julie-Ann, who will sit as an Executive Director on the Board, brings with her more than 20 years of experience in leading customer-centric businesses.

Julie-Ann’s appointment is driven by a clear focus on Principality’s growth strategy. As Customer Director, responsible for marketing, sales, customer service and operations, the 43 year old will bring invaluable experience and insight to the Board as part of the Society’s focus on its products, marketing and customer experience.

Complementing her new role on Principality’s Board, Julie-Ann currently sits as the first female chair of the Council of Mortgage Lenders (CML) Cymru, which represents mortgage lenders and promotes sustainable housing finance in Wales. In addition, Julie-Ann is a member of Welsh Government’s Expert Panel on Housing for Older People, where her role involves offering guidance on the steps that can be taken to ensure people can continue to prosper in their homes into an old age.

Speaking about her appointment, Julie-Ann said: “I am delighted to be joining the Board of such a prestigious company as Principality.  We are in a strong financial position, having grown our assets to over £7 billion and we’re on a really exciting journey to grow our business and help more people to prosper in their homes. I’m really looking forward to bringing the voice of our members and customers to the heart of the organisation and create an even stronger focus on their needs at Board level.”

Over the past year, Julie-Ann has played an instrumental role in leading negotiations in Principality’s historic 10-year partnership with the Welsh Rugby Union which was marked by the renaming of Wales’ national stadium to Principality Stadium at the start of the year. The partnership will help encourage, develop and grow Wales’ national game at all levels.

Congratulating her on the role, Chairman Laurie Adams said: “Julie-Ann was a natural choice to join the Board, an appointment which has been endorsed both by Board members and our regulators. Her range of skills and experience, together with her knowledge of the industry and her deep understanding of our Members, customers and communities will strengthen the current collective knowledge.

Published: 07/06/2016