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Principality Intermediaries makes more possible with business team changes

An illustrated pattern of house keys in Principality green.

In this article

About the changes

Principality Intermediaries announces changes to its business development team to enhance support to mortgage intermediaries.

Keen to maintain their exceptional customer service standards in a period of record-breaking mortgage growth, they have allocated additional business development manager support across several key regions, including the North of England, North Wales, North West England and the Welsh Borders.

Below is a summary of the update to intermediaries support team**.

Postcodes

Field BDM

Telephone BDM

CV, DE, LE, LN, NG, NN, PE & SK Calum Strong Joanna Walters
BA, BS, DT, DY, EX, GL, OX, PL, SN, TA, TQ, TR, WR & WV Cara Thompson Anouk Hammond
AL, CB, CM, CO, HP, IP, LU, MK, NR, SG, SL & SS Carly Scholes Tanya Jones
CH, CW, L, LL, M, ST, SY, TF, WA & WN Dafydd Pritchard Chris Jeacott
BH, GU, PO, SO & SP Geoff Edmunds Helene Hughes
BD, DN, HD, HG, HU, HX, LS, OL, S, WF & YO James Whitford Joanna Walters
CF, HR, LD, NP  & SA Jo Silcox Georgina Myhill
BN, BR, CR, CT, DA, E, EC, EN, HA, IG, KT, ME, N, NW, RH, RM, SE, SM, SW, TN, TW, UB, W, WC & WD Melissa Burke Anouk Hammond
BB, BL, CA, DH, DL, FY, LA, NE, PR, SR & TS Naomi Joseph Tanya Jones
B & WS Peter Caldicott Helene Hughes
New Build Niki Willacott Helene Hughes

Feedback from the latest bi-annual consultation with over 400 brokers* indicates that Principality’s commitment to excellent service is working. Respondents reported that flexibility and flexible solutions, speed of service and range of products are seen as the Society’s main selling points.

The Society also won the What Mortgage Award for Best Building Society for Customer Service for the 8th year running in 2025. 

A word from our National Intermediary Manager, Helen Lewis

“In 2025, we’re focussed on continuing to provide a stand-out service to our mortgage brokers. We know that speed of service and access to decision makers will help make that happen which is why we’ve committed to providing more support.”

*IFF Research (July 2025)

** Table updated Wednesday 13th August

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