Sparked by Principality Stadium
The economic impact of Principality Stadium across Wales
Impact beyond the pitch
We've been proud sponsors of Principality Stadium since 2015. Over our decade of sponsorship, Principality Stadium’s economic impact has reached communities and businesses across Wales.
It's sparked opportunities for them to thrive by:
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Supporting jobs and local businesses through stadium events
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Attracting visitors, investment and opportunities nationwide
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Delivering benefits that last long after the final whistle
The economic impact in numbers
Don't just take our word for it
Meet the people and businesses thriving from the economic impact of the stadium.
Croeso Pubs – Nick Newman
With nine venues across south Wales, including Cardiff’s Blue Bell, Croeso Pubs’ director Nick has watched the Principality Stadium inject energy into the hospitality sector, driving footfall, tourism, and unforgettable trading days.
Discover how huge stadium events boost Croeso Pubs’ takings by up to 85% and how global acts like Oasis brought business from every corner of the world.
Edwards Coaches – Simon Ingham
As Commercial Manager, Simon has seen how the stadium’s busiest days transform Edwards Coaches’ visibility, by carrying supporters, visitors, and the Welsh rugby team themselves.
Discover how Edwards Coaches keep thousands of fans moving and put their brand in front of a national audience thanks to events at the Principality Stadium.
Want to know the details?
Read our Economic Impact Report to find out how Principality Stadium has benefitted Cardiff, Wales and the Welsh economy.
Discover more ways we make an impact
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How we're helping communities thrive
Creating stronger communities
What we do to support people and communities across Wales.
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What we're doing to protect our planet
Protecting our planet
How we're committed to being a sustainable company.
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How we're empowering our people
Empowering our people
Creating a workplace where everyone can reach their potential.
