Creating stronger communities
Turning our purpose into real, lasting impact for the people we serve.
Our focus for the future
We believe everyone deserves a chance to thrive. That’s why our community work focuses on three commitments:
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Supporting communities to flourish
We invest in projects and partnerships that strengthen local resilience – from youth organisations to grassroots sport, LGBTQ+ communities and cultural events.
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Backing future generations
From sustainable community buildings to long-term funding programmes, we support initiatives that will make a difference for years to come.
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Creating opportunities for young people
By working with partners across Wales, we help young people build confidence, skills and positive futures.
Stronger as one
We focus on partnerships that help people thrive.
Principality Stadium
Our partnership with the Welsh Rugby Union is more than a name above the door. It reflects who we are: rooted in our communities, proud of Welsh culture, and driven to make an impact beyond our size.
Through our sponsorship of Principality Stadium, we:
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Champion grassroots
From cleaners to groundskeepers to volunteers, we celebrate the unsung heroes who keep rugby thriving.
Watch the video to meet 15 people who make their local clubhouse feel like home.
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Power the Welsh economy
The stadium creates opportunity by supporting jobs, attracting investment, and boosting local businesses through visitor spend.
Team Wales
Our partnership with Team Wales reflects our shared values of community wellbeing, Welsh Pride and supporting young people.
Helping 3,500 young people build confidence and essential life skills through sport by bringing the spirit of the Commonwealth Games into schools and youth groups across Wales.
Community Foundation Wales
Our work with Community Foundation Wales supports long-term solutions to challenges facing Welsh communities from cost of living pressures to environmental sustainability.
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Future Generations Fund
Supports projects that create benefits for young people and their communities to build skills, promote inclusion, and help people succeed.
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Retrofit for the Future Fund
Helps community buildings become more energy efficient and affordable to run.
Barnardo's Cymru
Our partnership with Barnardo’s Cymru supports the emotional wellbeing of children and teenagers facing difficult starts in life.
Youth support
Provides vital services for young carers, children in poverty, and young people seeking independent living.
Community engagement
Our branches act as donation points for initiatives like the toy bank, where over 1,100 toys were donated in 2025.
Pride Cymru
As headline sponsor of Pride Cymru, we proudly stand with LGBTQ+ communities across Wales.
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Championing inclusion
We’re committed to creating a Wales where everyone feels safe, valued and celebrated.
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Wales’ biggest Pride celebration
Our support ensures Pride Cymru is vibrant, welcoming, family‑friendly and accessible.
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Together at Pride
Each year, colleagues from across Principality march, volunteer and celebrate together.
Championing Welsh culture
We’re proud to support two of Wales’ most important cultural events: the Royal Welsh Agricultural Show and the National Eisteddfod.
Together, these partnerships help us celebrate Welsh language and culture, while connecting directly with communities across the country.
More ways we make an impact
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How we're protecting our planet
Stronger, greener communities
A fairer future must also be a sustainable one. That’s why we support environmental initiatives that help households and community groups reduce energy usage, cut emissions and prepare for the future.
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How we're empowering our people
Empowering our people
People are the heartbeat of our business. We're committed to creating an environment where everyone can reach their potential with the support, opportunity and confidence to succeed.
