Introducing our first Chief Commercial Officer to drive growth ambitions 

Principality Building Society, the UK’s sixth largest mutual and Wales’ leading customer-owned business, has today announced the appointment of a Chief Commercial Officer.  

Bringing together key customer-facing teams Pete Dockar will join the Executive team in late September, bringing together the Society’s savings, mortgage, branch network and commercial lending businesses. 

Driving performance 

A new role for the business, the Chief Commercial Officer position will be focussed on driving commercial outcomes across the Society's product lines, helping to balance the needs of savers and borrowers and move with greater pace in an increasingly competitive market. The new role will also use data and technology to improve customer experiences to drive greater commercial performance and Member value. 

This comes following the mutual's Chief Executive Officer signalling a renewed focus on improving digital outcomes for customers and Members at its Annual General Meeting in April.  It will also oversee the Society’s unrivalled branch presence – the largest of any financial services provider in Wales.  

Dockar joins from Gen H, where he currently serves as Chief Commercial Officer, responsible for the business’ growth, innovation and scale. He brings extensive leadership experience across major retail banking organisations including HSBC and Virgin Money. 

Our Chief Executive welcomes the appointment

Iain Mansfield, Chief Executive Officer at Principality Building Society, said: “I am delighted to welcome Pete to the Society. His commercial experience and genuine passion for the role mutuals play in improving outcomes for customers will be invaluable as we continue to transform the Society for future generations of Members.  

The role brings together our Savings, Mortgages and the Commercial Lending businesses under one roof – from the savings accounts Members open with us, to funding new homes across the country as well as helping people get the keys to their own home, it’s a role that will drive Member and customer value from the start.  

Pete joining us is an important step in building the capability we need to succeed in a changing market, creating greater value for our Members and strengthen our long-term performance.”  

Building on Principality’s mutual purpose

Pete Dockar, incoming Chief Commercial Officer at Principality Building Society, said: “I’ve always believed that financial services should work around people’s lives - not the other way round.  

I've spent my career helping people access the financial products they need to build security and achieve their goals, and that's a mission that sits at the heart of Principality too.  

I’m looking forward to getting stuck in and building on that proud mutual heritage.” 

Following the appointment of Iain Mansfield as the Society’s Chief Executive Officer in November last year, Principality has continued to invest in the leadership and capabilities needed to drive digital transformation, ensuring that the Society remains relevant for the future and focused on delivering on its purpose - creating a society of savers where everyone has a place to call home.