Under Data Protection legislation, we must have a lawful basis before using your personal data. There are six bases available. One basis is referred to as "legitimate Interest." This means we have a genuine and legitimate reason to use your information and it is necessary for our business, provided we are not unjustifiably harming your rights nor interests. For example, we have a legitimate interest to retain images gathered by CCTV when you visit one of our branches or when you’ve attended a Principality event, like the Annual General Meeting.
Rest assured, all your personal information is kept safe, secure and won’t be shared with anyone it shouldn’t be.
Our legitimate interests
We take measures to provide a first class, service. These measures include performing quality assurance and audits using our customers’ information. This helps us identify training needs, risks or enhancements to our processes, procedures and website. Our regulators might ask us to demonstrate how we meet their rules and this sometimes means sharing customer information.
We may contact customers when a special deal period is coming to an end to let them know about other products available even if they‘ve chosen not to receive direct marketing. We do this because we believe it’s a service expected from us.
Where our customers can no longer deal with us through no fault of their own, or wish to set up arrangements for us to deal with representatives for them, we may collect the personal data of someone else who is authorised to deal with the accounts.
Remaining competitive means we’re continually developing products and services that will interest customers, both current and new. To do this we need to understand our customers and the market. One of the ways we do this is by analysing customers’ information, behaviour and feedback. Because we’re continually evolving, changes we make are recorded and this can sometimes include retaining customer information for this purpose.
For further information about customer research at Principality, please visit our page, Customer Research.
We love opening up possibilities to everybody in our community and are proud to support our three charity partners. More information can be found on our Charity page. One of the ways we help is by arranging volunteers and events to raise awareness for these important causes. Those choosing to get involved might provide personal information to help organise or run the event, or be involved in promotional images to support our charity partners.
We know that protecting our Members and business from the impact of financial crime is vital. Amongst other means, we achieve this by prudently identifying risks and monitoring threats within legal and regulatory expectations.
We always aim to do the right thing for our customers, including those who have left the Principality. Part of this involves being fully informed by way of record keeping and by taking legal advice. Sometimes this means keeping hold of information for longer periods than usual.
In a world of advancing technology we actively examine the systems we use to store customer information so we can identify threats and emerging problems. We must also actively monitor our premises to keep our data, our premises and most importantly our customers and colleagues safe.
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Questions & Comments
- If you have any questions or comments, or want more information, you can Contact Us or you can contact our Data Protection Officer as follows. Email: DPO@principality.co.uk or Post: Principality Data Protection Officer, Principality Building Society, Principality House, The Friary, Cardiff, CF10 3FA.